well, here we go again. yet, another major beef recall in just two months. another 20,000 pounds recalled today due to concerns over salmonella contamination. before i forget, someone needs to do a quantifiable study of all of the beef recalls, and see if there is actually any economic efficiency being achieved here in the race to produce the cheapest beef to feed everyone in the country! when is this going to stop? if you read the article linked above on CNN, please note the tangled web described we know as the "distribution system." factory farmed beef leaves the processor, then goes to the packer which is then sent to another packer for re-packaging to then be shipped to more centers of distribution, then to wholesalers that in turn ship to retailers and or food service operations, and then you buy it or hopefully...don't buy it!
in my mind, this only reinforces the fact that the shortest distance of travel, aka: from farm-to-table is the best. PERIOD. again, the premise here is "know where your food is coming from." know your source, where it is raised, by whom it was raised, what that environment is about, where it was slaughtered, what it was fed etc. the shortest distance from the farm to your table is best. ideally, it was just slaughtered and process and delivered to you.
grass-fed vs. corn-fed beef. i started serving grass-fed beef from argentina back in 1999 at a restaurant that i consulted for in atlanta. a company based in washington, dc. called the "argentine beef company" was the supplier. at that time, there was nobody producing grass-fed beef domestically that i was aware of. this beef was incredibly good, the USDA placed a ban on beef from argentina. perhaps too much of a formidable threat to our own domestic big machine/industry. it did however open my eyes and my palate to the fact that you could actually have great flavor and texture with something that was raised truly in a natural way, not by force feeding it in concrete floor warehouse feedlots. by today's standards, another case against this product is the fact that it comes from along ways away, creating carbon footprint issues. now, we are able to get really good grass-fed beef from a number of domestic producers. little by little, step by step, there is increasing acceptance to the fact that beef raised in a natural and responsible manner, hopefully near where you live, is actually not only better, but it's the right thing to do if you are a carnivore. i have been very lucky to find or actually they found me, novy ranch from shasta county. Dr. Lowell Novy, a veterinarian and cattle rancher, raised red & black angus cattle. he is very passionate and concerned for the welfare of his animals. he sees not only the fact that cattle need to be raised in a pristine and humane environment, but how they are cared for and eventually slaughtered and processed done the correct way. he knows that this particular beef is not only tastier, but better for you too. it is so much easier to digest, you don't feel bloated and ill after you've eaten it. the flavor and texture is like no other grass-fed beef that I have cooked or eaten.
i encourage you to really think before you make that next beef purchase, whether at a grocery store, restaurant or farmers market.
Braised Novy Ranch Shortribs




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